Unplug.

I was driving in LA this past weekend and saw the below advertisement in a bus shelter. I wasn't sure what the campaign was about, but from the looks I had to go to the website when I got home.

 Discover the Forest 

 It is a PSA campaign encouraging teenagers to go outside and reacquaint themselves with nature. The website it fun to play around on and informational. I found a new hiking spot on there for this weekend! Overall this campaign has a great message and I am curious to see what press and momentum it gets! Have you seen these posters in your neighborhood?

Warmly,

Jamie